Brand StrategyBrand PositioningArt DirectionContent CreationCampaign Ideation

VÖOST

Effervescent Vitamins

The VÖOST effervescent range is a quality and fun brand of specifically formulated vitamins and minerals engineered in Germany and targeted at a young Australian audience. The brief was to reform the brand and take it to the next level, increasing awareness of VÖOST through engaging creative content that spoke to a young demographic of 20 to 30-year-old consumers. Our solution in helping VÖOST on its journey to become the market leader in effervescent tablets in Australia was to use colour and fresh, eye-catching design to illustrate the young personality of the brand and to make it fun, just like the product experience itself. We designed brand collateral that could be utilised across all digital brand touchpoints.

Colorful collage with VOOST supplement bottles, effervescent tablets, a woman exercising on an orange stability ball, a lime slice, a clock, and a tram.
Side view of a modern tram wrapped in colorful advertisement for VOOST vitamin B peach flavor fizzy tablets.
Two purple-lidded bottles labeled 'Slp Sleep' tucked in a white bed with pillows and blanket against an orange background.
Purple and white tube of Voost Vitamin D 1000 IU effervescent tablets with two tablets floating on a purple background.
Storefront window at WHSmith displaying colorful ads for Voost effervescent vitamins with text 'Add me to your water bottle!' and images of vitamin tubes and a water bottle.
Red gumball machine filled with colorful Voost vitamin supplement bottles on a turquoise background.
Paint roller with a red handle rolling a bright red stripe on a pink background, using a container of multivitamin effervescent tablets as the roller head.
Black container of Vöost Energy effervescent tablets with colorful dots and a green lid, connected to a fuel pump nozzle on a green background.
Yellow-framed glass panel with a VOOST vitamin B effervescent tablets tube inside, next to a hammer on a red background.
Bus stop advertisement showing a tablet split with a dissolving effervescent pill on the left and a watch face on the right, with the text 'A fast, convenient & affordable vitamin? It’s about time.' and the brand name VÖOST.
Colorful magazine spread featuring Voost vitamin products, including multivitamin, vitamin B, and vitamin C effervescent tablets, with images of a woman exercising, vitamin tablets, and text 'a-z vitamins & minerals'.
Blue and orange vending machine against a yellow background, stocked with three rows of colorful vitamin supplement bottles.
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