Repositioning Expansion Creation Retail Strategy Design & Experience Strategy Brand Intelligence

LVL UP

Next Level hydration

LVL UP is an electrolyte powder with great flavour and next-level hydration. It's where flavour meets function, with added vitamins and electrolytes, it packs more into your day. From tangy lime to sweet summer berry, its flavours help you re-fuel – fast.

LVL UP isn't just a product; it's a lifestyle. Our design embodies this, aiming to revolutionise the category and connect deeply with consumers. It captures hearts and minds, representing a brand that resonates with modern lifestyles. We invite you to explore LVL UP, redefining wellness in the FMCG space.

Close-up of a person's arms holding colorful boxes of LVL UP Everyday Hydration drink mixes in lemon & lime, orange, and mixed berry flavors.

Hand holding a red cylindrical container labeled 'LVL UP Everyday Hydration Mixed Berry' against a clear blue sky.

Everyday Hydration Energy

We created a series of lifestyle images that capture the vibrant and energetic nature of LVL UP. Centred around youthful, punchy moments, the photography brings a sense of freshness, flavour and everyday hydration to the brand world. Bright colour, natural energy in imagery work together to position LVL UP as a bold, refreshing powder sachet designed to make hydration feel more exciting.

Two young men smiling outdoors wearing colorful hats and hoodies, with three LVL UP hydration packets (orange, lemon & lime, mixed berry) overlaid in front.

LVL UP Everyday Hydration Tropical sachet surrounded by pineapple and mango slices with water droplets.

LVL UP passionfruit hydration powder container, stick, and whole and halved passionfruit on purple background.

Outdoor colorful advertisement hoarding featuring young smiling people and hydration product packaging labeled LVL UP.

Three young adults smiling and standing close together under clear blue sky, one in a pink sweatshirt, one in an orange hoodie, and one in a black sleeveless top.

Passionfruit and purple LVL UP hydration sticks labeled Everyday Hydration Passionfruit.

Function made visual

We created a bespoke icon system to represent the different qualities and functional benefits of LVL UP. Simple and minimal in style, the icons form a consistent visual set that feels custom to the brand while clearly communicating its hydration-led features.