Repositioning Acceleration Creation Retail Strategy Design & Experience Strategy Brand Intelligence

Andie

Your daily dose of summer

There’s a new girl in town, and she’s got secrets to spill 💋
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We’ve partnered with Andie to bring their big, bold ideas to life, creating a brand designed to disrupt the wellness and beauty supplement category. What began as a simple mission to help glow getters achieve a sun-kissed look all year round(without the mess of fake tan), became a brand world built around Andie “sharing her beauty secrets”.

Take a peek, you have Andie’s consent.

Black high heel shoe worn over a red stockinged foot balancing a red container of Andie Glow Gummies against a red background.

Person wearing black and red outfit kneeling on red surface beside a red container labeled 'Andie Glow Gummies'.

Woman in a red dress and red tights lying on her side next to a red Andie supplement container.

The busy girl

We personified Andie as a character and an attitude that’s confident, sexy, and effortlessly chic. She is not an ideal, not a single person. Andie is an energy and feeling that empowers people to be their boldest, most unapologetic selves.

Five red containers of Andie Glow Gummies dietary supplements with watermelon flavor and lycopene plus beta carotene on a red background.

Close-up of a woman with dark hair, red lipstick, and manicured nails against a red background with the word 'Andie' written in cream script.

Every busy girl needs options

The brand system is built to scale, giving Andie the flexibility to grow into a full suite of Busy Girl beauty solutions. The lip icon anchors the system, with a simple internal icon that shifts across products to signal different benefits and routines. It creates quick, intuitive navigation while keeping every launch unmistakably Andie.

A silver dessert dish with soft serve topped with chocolate hearts, a red container of Andie Glow Gummies, and a guest check reading 'With love, Andie xx' on a reflective silver tray against a red background.

Woman wearing a black bikini top and black bottoms against a red background, showing a shiny, toned torso.

Woman with red lipstick holding a red lips-shaped phone containing an orange Andie skincare product.

Collage of promotional images for Andie tanning gummy, featuring red lips, a sun-kissed glow, a fit woman in black bikini, a creamy dessert with hearts, and text about tanning gummies.

The Andie Girl

We art directed a photoshoot to bring Andie’s world to life, capturing the Andie girl: unapologetic, bold, and empowering. The imagery nods to the nostalgia and glamour of a lost era, reinterpreted in a way that still feels current. Bold, bright reds dial up the energy, bottle the attitude, and capture the feeling Andie gives.

Two illuminated red-themed beauty product billboards featuring a woman with red lipstick, product jars, and stylized graphics in a modern curved hallway with a blurred walking person.

Andie is more than a product, she’s a mood, a mindset, and a beauty secret worth sharing. From the signature-led identity to the bold red world, every part of the brand was designed to feel personal, playful, and unmistakably confident.
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Built with the flexibility to grow beyond one product, Andie now has a brand system that can scale across a full suite of Busy Girl beauty solutions, while keeping the same sense of attitude, intimacy, and intrigue at every touchpoint. A brand made to disrupt, seduce, and spill just enough secrets to keep everyone wanting more.