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The word 'Barely' in a large serif font with a trademark symbol on a light purple background.Purple background with the word 'Barely' in a darker purple serif font in the center.
ExpansionCreationRetail StrategyDesign & Experience

Barely

Clean feminine care

Barely is an Australian-made intimate skincare brand that’s all about the good stuff for your good bits. We developed a visual language and tone of voice that speaks to women who understand their bodies inside, out. Our palette features a vibrant Blurple as the primary colour, combined with a royal purple to create punchy and fun headlines. The logo is designed on a modified version of Milkman, to create a unique and memorable brand mark. To further highlight the brand’s feminine and sophisticated personality, we tied Teodor with Neue Montreal to give it a sense of accessibility and friendliness.

Advertisement banner featuring four women wearing lavender underwear, with text promoting Barely's intimate care products made with clean ingredients.
Four Barely intimate care products: Intimate Renew Moisturiser, Intimate Personal Lubricant, Intimate Deodorant, and Intimate Foam Wash.
Billboard advertisement for Barely intimate foam wash showing two women embracing and a lavender-colored product bottle with the text 'Love your bits' and 'Feminine care made with clean ingredients.'
Your browser doesn't support HTML5 video.
Text over a blurred image of four diverse women in casual or activewear, promoting empowerment across generations for body health and lifestyle choices including intimate skincare.
Bottle of Barely intimate foam wash covered in water droplets on a purple background with soap foam bubbles.
Two women wearing matching lavender underwear with a lavender text box listing product features: pH-friendly, vegan & cruelty-free, female developed, no nasties, toy compatible, and water based.
Three Instagram story frames showing Barely intimate skincare products and diverse women in lavender activewear on a purple bubbly background.
Close-up of a purple gel texture with small bubbles and white text reading 'Intimate care made with clean ingredients.'
Three Barely brand intimate care products on a purple background, including Intimate Renew Moisturiser, a lotion tube, and Intimate Feminine Deodorant spray.
Three Instagram-style posts from barelyaustralia promoting intimate care: a woman in a lavender top with reminder text, a feminine deodorant spray with 'On the go day or night' text, and a lotion pump with product benefits about pH 4.0 for intimate skin.
Four diverse women in pastel-colored underwear posing against a plain light background.
Hand holding a lavender tote bag with the word 'Barely' printed in dark purple on the front against a lavender background.
Rectangular lavender-colored fabric pouch with a zipper and a letter B embossed in the bottom right corner.
Credits
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Photography
Darian Michaud
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