New beginnings

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TRANSFORMING CONSUMER BRANDS FROM MELBOURNE TO THE WORLD

Our unmatched experience comes from working with the biggest names in global retail. You've seen our work everywhere, on shelves, in carts, arriving at your doorstep. You'd recognise it in an instant, even if you never knew it was us behind it. We're subtle, but our work isn't.

$5B+ Impact

Trusted with over $5 billion in retail brand value, including the Chemist Warehouse portfolio and market-leading brands across health, beauty, wellness, lifestyle, and FMCG. Our work doesn't just look good on shelf. It performs there too.

Specialists

We're built for the fast-moving world of consumer goods — where packaging, positioning, and design directly influence conversion in the real world.

Insight

With deep experience inside the industry and access to unique retail and category intelligence, we bring an understanding of shoppers, competitors, and category dynamics that informs smarter design — and stronger commercial outcomes.

Design

We make things that look like nothing else. For our team, every project is a new beginning — a chance to challenge convention and create something genuinely, unmistakably new.

Our team

Our team

We're a team of thinkers and makers with over a decade of experience across design, retail, and consumer goods. Strategists, designers, and brand builders who know culture, the shelf, the category, and know exactly what it takes to create something new.

John Mastro

Founder & Chief Executive Officer

Jim Mastro

Co-founder & Operations Manager

Bianca Nardo

Art Director

Michael Nguyen

Design Director

Kaitlyn Chai

Creative Director

Catherine Nardo

Account Director

Bryn Walbrook

Brand Strategist

Savini Wijenayake

Senior Designer

Teagan Garcia

Designer

Jamie Tung

3D Artist & Designer

CLIENTS

We've worked with brands that people reach for without thinking. Household names, category leaders, and ambitious newcomers, all united by a belief that great design changes everything.

Chemist Warehouse