Repositioning Acceleration Expansion Creation Retail Strategy Design & Experience Strategy Brand Intelligence

LVL UP Cans

Hydration on the go

LVL UP approached us to evolve their existing hydration range into a more convenient format designed for life on the move. The opportunity was to take hydration beyond the desk, creating an easy, everyday solution that could be used whenever, wherever.

Staying true to LVL UP’s established brand codes, the design pushes the system into a more flexible and mobile world. The result is a suite of visuals and content that brings movement and convenience to life, reinforcing LVL UP as an accessible daily essential.

Three purple LVL UP drink cans with grape flavor and the text Everyday Hydration on a purple background.

A black can labeled 'Everyday Hydration Lemon & Lime' pouring a clear green liquid into a glass with lemon and lime slices.

Two red energy drink cans with water droplets surrounded by raspberries, blackberries, and strawberries on a red gradient background.

Flavour on the go

We positioned LVL UP as a flavour led hydration brand, pairing delicious taste with essential hydration on the go. Lead visuals hero the flavours through fruit cues, fresh water liquid imagery, and bright, colourful backgrounds that make each variant instantly recognisable.

Three 24-can packs of LVL UP hydration drinks in green, red, and purple with matching 330ml cans on a green background.

Smiling man and woman lying on grass wearing sunglasses, each drinking from a can.

Woman with braided hair wearing a blue top drinking from a purple can labeled 'everyday hydration grape' against a clear blue sky.

Hydration that moves with you

To reinforce LVL UP’s conviencience the campaign highlighted its on the go convenience through bright, colourful lifestyle photography with LVL UP wherever they needed hydration. Reinforcing LVL UP as Hydration on the Go, the imagery ties together the campaign with bright, poppy visuals and movement to highlight

Two people lying on grass wearing sunglasses and drinking ready-to-drink cans labeled LVL UP.

Hand holding a red can of LVLYU hydration drink against a blue sky with pink text 'HYDRATION ON THE GO'.

Pile of red cans with LVL UP branding on a pink gradient background.

Person holding three colorful cans of LVLUP hydration drink against a blue sky background.

Three green cans of LVL UP Everyday Hydration Lemon & Lime flavor suspended above water with ripples, text 'New range, new flavours' below.

Three red cans of LVL UP hydration drink with text 'Everyday Hydration Mixed Berry' and a banner saying 'New Range, New Flavours'.

Three purple cans of LVL UP grape-flavored electrolyte drink with fresh grapes on top against a purple background.

Three opened boxes of LVL UP hydration drinks in grape, mixed berry, and lemon & lime flavors with 12 cans each.

Purple LVL UP grape-flavored hydration drink can floating on water with ripples.

Red LVL UP drink can next to a glass of sparkling water garnished with strawberry, raspberry, and blackberry on a matching red box.

Purple can of LVL UP electrolyte drink with water droplets, grape on top, next to a glass of bubbly water garnished with two dark grapes on a skewer.

Three green cans of a hydration drink against a blue sky with text Hydration On The Go.

A fresh take on hydration

Building on this imagery, we created a series of visualisations that bring hydration to life in a more elevated way. Liquid forms wrap around and interact with the cans, with reflective, water-like surfaces picking up blue sky tones to create a fresh outdoor feel.
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These visuals sit between lifestyle and abstraction, capturing freshness, fluidity and movement without becoming too literal. Together, they create a distinctive visual language that reinforces LVL UP as hydration designed for life on the go.