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The word VINNI in bold, stylized pink font on a bright orange background.The word VINNI in bold, stylized pink font on a bright orange background.
Brand IdentityBrand NamingBrand StrategyBrand PositioningArt DirectionCollateral

VINNI

Your Wine Fix

VINNI came to us with a simple idea: to bring you the wines you love, whenever you need them. Like sommeliers on speed-dial. When you’re in a wine bar, and you’re enjoying a good drop, all you have to do is snap a picture of the label and text it to VINNI. They'll track down the bottles, pack them up, and send them straight to your door.

We created a name and identity that was as unique as the idea, with warm retro inspired colours and type to get that warm and fuzzy feeling you get opening a bottle of good wine at home.

Large billboard on a brick building featuring a vintage mobile phone and text reading 'VINNI The drunk dial you won’t regret. Like what you’re drinking? www.textvinni.com'.
Stylized pink letter 'V' on an orange gradient background.
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Six colorful coasters with the brand name VINNI, various wine bottle and glass images, and text slogans promoting wine and visiting www.textvinni.com.
Exterior of a dry cleaners with signage for same day service and a large colorful Vinni advertisement on the front wall.
Orange box with a large stylized letter V and text 'Sip back and relax. Your wine fix is here.' on a pink background.
Three social media posts on orange background promoting Text Vinni wine service, featuring wine glass and plate, vintage phone with text 'Sommeliers on speed dial,' and text 'Wine not text me?' with a phone number.
Two orange matchbook-style packages, one closed with “VINNI Take me home with you” text and one open showing wooden matches and promotional text inside.
Brick wall with five orange and pink street posters advertising VINNI wine, featuring text, wine bottles, glasses, and bar scenes, partially shaded by a lamp post.
Close-up of an iPhone screen bottom corner showing phone, messages, photos, and mail app icons on a pink and orange gradient background.
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Funkadelic by Counterprint
Display In Use by Victionary
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