White line drawing of a dog's head incorporated with the text Daily Dog on a red background.White outline of a dog's head forming the letter D in Daily Dog on a red background.
ExpansionCreationRetail StrategyDesign & Experience

Daily Dog

Worth barkin' about

Daily Dog is a dog wellness brand that looks after their wellbeing and reward their taste buds – every single day. We wanted to celebrate all the different colourful personalities your furry friend has through fun, personality driven dog photography and bright colours.

We created a brand that would stand out from competitors in the dog wellness category and break away from the traditional. The brand is designed to exude fun and personality, from the typography to the logomark, that incorporates a dog head and wagging tail into the type. It expresses the best of your furry friend, and is a brand that is the best companion to your best friend.

Assorted Daily Dog pet care products including vitamins, conditioning shampoo, original soap, deodorising spray, and flavored treats arranged on a bright pink background.
Close-up of a surprised pug with wide eyes and open mouth against a purple background.
Bottle of Daily Dog Healthy Digestion vitamin chews for dogs with a playful dog image on the label, surrounded by blue poop icons.
Open jar of Daily Dog Joint & Mobility vitamin chews for dogs with a dog's face on the label and floating red bone shapes on a red background.
Brown dachshund dog with eyes closed facing left on a yellow background.
White dog bowl with black Daily Dog logo and black paw, ribbon, and heart icons inside, on a turquoise background.
Daily Dog pet care products including conditioning shampoo, deodorising spray, original soap bars, and packaging with dog images on a purple background.
Various Daily Dog vitamin chew bottles for dogs featuring labels for Multi-Vitamins, Healthy Digestion, Joint & Mobility, Stress & Anxiety, Healthy Skin & Coat, and Senior.
Small tan French Bulldog puppy wearing a white hoodie with black paw and bone prints against an orange background.
Multiple bars and boxes of Daily Dog Original Soap with a French bulldog image on turquoise and white packaging arranged on a pink background.
Close-up of a black and white dog with heterochromia sticking its tongue out against a light green background.
Six Daily Dog vitamin chew bottles for dogs, including Healthy Digestion, Stress & Anxiety, Joint & Mobility, Multi-Vitamins, Senior, and Healthy Skin & Coat on a yellow background.
White dog bandana with black icons including paw prints, dog houses, fire hydrants, bones, clouds, and award ribbons on a pink background.
Features
Credits
Features
Animal Logo Vol. 1 by Counterprint
Design
Date Of Birth
Photography
Elke Vogelsang
3D Visuals
Date Of Birth
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