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Introducing DotDot. Daily routines for the next generation.
We worked with Jacqui Felgate and the DotDot team to create a skincare brand for tweens built around one simple mission. To make everyday self-care feel simple, fun and easy to integrate into daily routines, now and in the future.
From the identity and packaging to the tone of voice, art direction and the wider brand world, we created a brand world that feels playful without feeling childish, giving tweens something that feels distinctly their own. At the heart of the brand is the idea that small, consistent routines can build healthy habits and confidence over time. This thinking comes to life through the distinctive dot motif, using repetition as a symbol of daily ritual.
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Rethinking what Tween skincare looks like.
Our research found that tweens were often more drawn to the look and sophistication of adult skincare brands than products designed specifically for their age group. The challenge was to capture that same sense of coolness and maturity through visual appeal, while creating a product genuinely made for younger, changing skin.
We designed DotDot’s packaging to feel elevated, desirable and grown-up, moving away from the overly youthful cues typical of tween skincare. Bold forms, considered colour and a refined visual system give the range the visual credibility of adult beauty, without losing its playful spirit. The result is skincare tweens can feel proud to own, use and show off.
We designed DotDot’s packaging to feel elevated, desirable and grown-up, moving away from the overly youthful cues typical of tween skincare. Bold forms, considered colour and a refined visual system give the range the visual credibility of adult beauty, without losing its playful spirit. The result is skincare tweens can feel proud to own, use and show off.
Credits
Design
Date Of Birth
Photography
Chris Nardo, Nick Harding
