Brand Naming & IdentityBrand StrategyPackagingArt DirectionContent Creation

Plantein

Next-Gen Plant Based Foods

Plantein is a range of meat-free plant-based alternatives built on incredible taste and texture and aimed at the fast-growing 'flexitarian' market. In a marketplace already crowded with meat-free alternatives, it was important that Plantein would stand out against its competitors. With a bright and appealing brand identity, we positioned Plantein to stand out from the crowd and distinguish itself as a plant-based product rather than simply blending into the meat category. Tied with fun and quirky photography and illustrations, the brand has a cohesive and identifiable look that’s impossible to miss on the supermarket shelf. Which is exactly how we wanted it.

Multiple Plantein plant-based protein food packages including Plant-Based Burgers in red, Plant-Based Schnitzel in blue, and Plant-Based Nuggets in yellow arranged on a green background.
Large billboard on a building wall showing Plantein plant-based burger packaging with cows grazing on green grass background and text 'Our Meat-Free Masterpiece'.
Breaded and grilled chicken cutlet with lettuce, dill, and half a lemon on a light blue plate, set on a colorful checkered tablecloth with red-handled fork and knife.
Person wearing red jacket and yellow top holding a red squeeze bottle above a plant-based burger on a blue plate set on a blue and white checkered tablecloth.
Close-up of a cheeseburger with lettuce, pickles, red onion, tomato, ketchup, mustard, and sesame seed bun against a blue background.
Golden-brown breaded chicken nuggets sprinkled with salt resting on a black cooling rack over a yellow checkered cloth.
Yellow box of Plantein plant-based nuggets next to a red plate with nuggets, a glass of amber drink, a bottle of hot sauce, and a yellow plate with nuggets, mustard, and a fork.
Plate with grilled plant-based schnitzel, half a lemon, and lettuce with herbs, surrounded by red-handled fork and knife, clear glass of water, white pepper mill, and plant-based schnitzel packaging on a blue surface.
Grilled breaded fish fillets garnished with dill and coarse salt on a black cooling rack over a blue surface.
Open book with yellow page reading 'No chickens were harmed in the making of this schnitzel' and a page showing five grilled plant-based schnitzels on a red and white checkered cloth.
Plate of spaghetti with meatballs and tomato sauce garnished with basil leaves on a red and white checkered tablecloth, with hands holding a fork and spoon.
Delivery truck with green and blue panels displaying Plantein logo and text 'Plant-Based Protein Foods' parked at an urban intersection.
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DesignRush
Design
Date Of Birth
Photography
Gareth Sobey, Melinda King
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