Repositioning Acceleration Creation Retail Strategy Design & Experience Strategy Brand Intelligence

Respire

Experience breathing

Respire came to us as a brand that was already performing. Strong online, loyal customers, a product that genuinely worked. The challenge wasn't to start from scratch. It was to elevate. To take a brand built for conversion and give it the identity to match its ambition. One worthy of premium retail shelves, wellness-conscious consumers, and a category it was redefining entirely.

Billboard showing people wearing a breathable mouthpiece to improve sleep, health, and looks.

A New Identity. The Same Breath.

We created an entirely new identity system for Respire. A new symbol and wordmark built around the concept of breathing itself. Circular, open, expansive. An identity that communicates relaxation, wellness, and the quiet ritual of a good night's sleep. We stayed close to the existing brand equity, evolving rather than erasing, ensuring the loyal customer base recognised what they loved while the brand stepped confidently into its next chapter. Peel. Stick. Respire.

Respire Nose Strips and Sleep Strips boxes showing two models wearing the respective strips on their nose and mouth.

Blue Respire branded sleep aid case open with fabric interior and mirror inside lid, in a gift box.

Respire nose strips packaging and contents with images of two people wearing strips on their noses.

Bus stop ad showing a man using a nose clip and a woman holding a nasal strip for breathing aid.

Blue oval with benefits listed: improve airflow, ease allergies, more energy, improve sleep.

Beyond Sleep.

Respire isn't just a sleep product. It's an invitation to experience breathing differently, day and night. The new identity needed to carry that across every touchpoint, from packaging and retail display to social content and out-of-home. A brand world that felt as calm and considered as the product itself. One that made people stop, breathe, and reach.