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Black stylized text spelling ARTEMIS on light beige background.Black stylized text spelling ARTEMIS on light beige background.
Brand IdentityBrand NamingBrand StrategyBrand PositioningPackagingArt DirectionCollateral

Artemis

For Space & Sanctuary

Artemis is a new range of aroma fragrances designed for the Australian home. The design is created to fit into any home, and is based on interior design trends. The main motif of the archway represents the household and the emanating concentric lines reference the waft of fragrance throughout. The blind emboss treatment on the packaging is based on the core concept we created for Artemis; “fragrance is something you can feel, but cannot see.”

The branding references the namesake ‘Artemis’, the goddess of the moon and the hunt in Roman mythology. The moon symbol is seen on the packaging, and in the logotype itself.

Stack of Artemis Mystic Reed Diffuser boxes beside white and pale pink flowers with long green stems.
Dark amber glass bottle and white box of ARTEMIS Harvest Natural Aroma Oil, 50ml, with notes of blackberry, rose, jasmine, and apple.
Beige Artemis scented candle in a ceramic holder shown against a black background next to a reflection of a person holding a lit candle while seated in a chair by arched columns.
Cream-colored book titled 'ARTEMIS' with a small image of a reed diffuser and a bottle on the cover, and spine labeled 'Home & Sanctuary' with a crescent moon logo.
Flat packaging design for Artemis Harvest Natural Aroma Oil on left; laptop on beige couch screen showing Artemis aroma product website on right.
Open spread of a magazine with images of essential oils, aroma oil bottles, scented soy candles, and a person sitting reflected in a wavy mirror with text about Artemis home fragrance brand.
Beige boxes with the word 'ARTEMIS' in black font next to a beige canvas tote bag with a black crescent moon and the word 'ARTEMIS' curved around it on a black background.
Minimalist beige reed diffuser with five sticks on a pale background with blurred black and white abstract art on the left.
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